Hello!

I like taking ideas to space to market.

I'm Dragoș Bocancea, a Brand Designer, UI/UX & Product Designer. I love building digital products that are easy to use and look great.

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Soft skills

Teamwork. I like listening to different points of view and understanding everyone's perspective, so we can find the right solution together.

Clarity. I like to simplify things and make them easier to understand for the team and for users.

Curious. I don't stop at the first version if I feel it can turn out better. I learn along the way and adjust my process from project to project.

Communication. I try to make ideas easy to understand and keep discussions to the point. For me, it matters that decisions are understood, not just communicated.

Prioritization. I don't try to solve everything at once. I separate what's important from what can wait, so the team can move more clearly and efficiently.

Hard skills

Product thinking

I like to first understand a product's context — what problem it solves and how it should work — before I get into the visual side.

  • UX strategy
  • Information architecture
  • User flows
  • Interaction logic
  • Product architecture
  • Design systems

Execution

I work on a product until I'm happy with the result, then hand it off to the team.

  • UI design
  • Interactive prototypes
  • Responsive design
  • Motion and micro-interactions
  • Developer handoff

Selected projects

Journey

  1. Sep 2017

    Science track + computer science

    My first contact with the digital world. I built my first website for a school certification. I did it without realizing back then how much it would hook me.

  2. Oct 2021

    Admitted to UNArte

    I got into graphic design, where I started with typography, editorial layout and the fundamentals of design. There wasn't really a plan B. I went all in on this direction from the very start.

  3. Jan 2022

    Creative exploration

    In university, especially in the early years, I tried many directions to discover what really suited me. Illustration, 3D, visual identity, commercial posters, video editing, character design and animation.

  4. Mar 2022

    First paid project

    My first real project was a logo for a barbershop. This is where I started to get more interested in branding and commercial design. I loved the idea that what I build can end up in a real space, seen and used by people every day.

    It ain't much, but it's honest work.

  5. Jun 2022

    Experience in animation

    During the summer between my first and second year of university, I volunteered at an animation studio and worked on preparing frames for production. There I got a better understanding of the process behind animation. Unfortunately for animation, it stayed just a summer love.

  6. Nov 2022

    Internship at Wavertise

    My first real contact with teamwork and commercial projects.

  7. Nov 2022

    Toward branding and UI/UX

    Starting with my second year of university, I began to realize I was drawn more to branding, digital experience and interactive products. At some point, I noticed I wasn't even looking for the next direction anymore, because this one had already hooked me completely.

  8. Jan 2023

    First websites

    I started with some simple websites built for university workshops. It was like a game: you interacted with an element and got an instant response. You can tell how little I knew at the time. I felt something wasn't working the way it should, so I began looking for courses and resources.

  9. Jun 2023

    Google UX Design (Coursera)

    As I started to understand the process better, I realized many of my projects were trying to be more aesthetic than functional and didn't solve a real problem. I took the Google UX Design course on Coursera, where I built a solid foundation in UX.

  10. Jul 2024

    Bachelor's degree

    My thesis was the moment I could combine branding and web design into a complete project. Below is a short demo from the presentation I gave at my bachelor's exam.

  11. Dec 2024

    Aqua Carpatica

    My first full-time role, where I worked in a more structured setting, close to the commercial side.

  12. Aug 2025

    Back to Wavertise

    I returned to a collaboration focused on UI/UX and Product Design. During this time I discovered I'm increasingly drawn to Product Design, without moving away from UI/UX. For me, the two go hand in hand and are the directions I want to keep growing in.

  13. Jun 2026

    Today

    Today I'm Co-Founder of Wavertise and I work on branding, UI/UX and Product Design projects. After all the exploring, I feel I've arrived where I'm meant to be. Now I focus my energy on growing these skills and building better and better projects.

Current focus

Information architecture

I like organizing products so that everything has a place and is easy to find.

AI in digital products

How AI can help with decisions, automation and simplifying the workflow.

How people decide

Why some things feel intuitive and others don't.

Micro-interactions

The small moments that make a product feel more natural.

Contact

Inbox

  • Emaildragosssbocancea@gmail.comSend mail
  • LinkedIn/in/bocancea-dragosAccess
  • Phone0731 538 634Call
  • LocationBucharest · RemoteAvailable