Teamwork. I like listening to different points of view and understanding everyone's perspective, so we can find the right solution together.
Hello!
I like taking ideas to space to market.
I'm Dragoș Bocancea, a Brand Designer, UI/UX & Product Designer. I love building digital products that are easy to use and look great.
View projectsSoft skills
Clarity. I like to simplify things and make them easier to understand for the team and for users.
Curious. I don't stop at the first version if I feel it can turn out better. I learn along the way and adjust my process from project to project.
Communication. I try to make ideas easy to understand and keep discussions to the point. For me, it matters that decisions are understood, not just communicated.
Prioritization. I don't try to solve everything at once. I separate what's important from what can wait, so the team can move more clearly and efficiently.
Hard skills
Product thinking
I like to first understand a product's context — what problem it solves and how it should work — before I get into the visual side.
Execution
I work on a product until I'm happy with the result, then hand it off to the team.
Selected projects
Journey
Sep 2017Science track + computer science
My first contact with the digital world. I built my first website for a school certification. I did it without realizing back then how much it would hook me.
Oct 2021Admitted to UNArte
I got into graphic design, where I started with typography, editorial layout and the fundamentals of design. There wasn't really a plan B. I went all in on this direction from the very start.
Jan 2022Creative exploration
In university, especially in the early years, I tried many directions to discover what really suited me. Illustration, 3D, visual identity, commercial posters, video editing, character design and animation.
Mar 2022First paid project
My first real project was a logo for a barbershop. This is where I started to get more interested in branding and commercial design. I loved the idea that what I build can end up in a real space, seen and used by people every day.
It ain't much, but it's honest work.
Jun 2022Experience in animation
During the summer between my first and second year of university, I volunteered at an animation studio and worked on preparing frames for production. There I got a better understanding of the process behind animation. Unfortunately for animation, it stayed just a summer love.
Nov 2022Internship at Wavertise
My first real contact with teamwork and commercial projects.
Nov 2022Toward branding and UI/UX
Starting with my second year of university, I began to realize I was drawn more to branding, digital experience and interactive products. At some point, I noticed I wasn't even looking for the next direction anymore, because this one had already hooked me completely.
Jan 2023First websites
I started with some simple websites built for university workshops. It was like a game: you interacted with an element and got an instant response. You can tell how little I knew at the time. I felt something wasn't working the way it should, so I began looking for courses and resources.
Jun 2023Google UX Design (Coursera)
As I started to understand the process better, I realized many of my projects were trying to be more aesthetic than functional and didn't solve a real problem. I took the Google UX Design course on Coursera, where I built a solid foundation in UX.
Jul 2024Bachelor's degree
My thesis was the moment I could combine branding and web design into a complete project. Below is a short demo from the presentation I gave at my bachelor's exam.
Dec 2024Aqua Carpatica
My first full-time role, where I worked in a more structured setting, close to the commercial side.
Aug 2025Back to Wavertise
I returned to a collaboration focused on UI/UX and Product Design. During this time I discovered I'm increasingly drawn to Product Design, without moving away from UI/UX. For me, the two go hand in hand and are the directions I want to keep growing in.
Jun 2026Today
Today I'm Co-Founder of Wavertise and I work on branding, UI/UX and Product Design projects. After all the exploring, I feel I've arrived where I'm meant to be. Now I focus my energy on growing these skills and building better and better projects.
Current focus
Information architecture
I like organizing products so that everything has a place and is easy to find.
AI in digital products
How AI can help with decisions, automation and simplifying the workflow.
How people decide
Why some things feel intuitive and others don't.
Micro-interactions
The small moments that make a product feel more natural.





